Accessing and Navigating Firebase Conversions

What are Conversions?

The Conversions section of the Firebase console displays how many conversion events, along with life-time value, were driven by each aspect of your marketing (e.g., campaign, ad network, creative).

Accessing the Conversions Section for Firebase Console

Open the side navigation menu on the Firebase Console. Select the ‘Analytics’ section to open it’s dropdown menu.

Under the ‘Analytics’ subcategory list, select ‘Conversions’.

You have the ability to filter the default data results using the ‘Filters’ option. From the top of your Conversions table, select the ‘Add Filter’ button. This will open a box that allows you to choose from the Properties sections, values and displays filters currently selected. When you have selected the filter that best fits your needs, select ‘Apply’ and the Dashboard will refresh with the filtered results.

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The default date range for the data from your dashboard is the last 28 days. To update these dates, select the dropdown caret from the calendar icon at the top of the Conversions table. This will allow you to select the time frame, or create a custom range, that best suits your needs.

Navigating the Data for Conversions

The Conversions table displays the list of events marked as conversion events, either by you or Firebase.

The table columns display the following:

• Conversion name: The specified conversion events, which are your most important events used for attribution reporting purposes.
• Count: The number of times a conversion event was triggered.
• Value: Only relevant to paid apps.
• Activate/Deactivate a conversion: Simply click on the blue toggle on the right-hand side of the table to deactivate a conversion.

Information from your Conversions table can be exported using the ‘Download CSV’ option from the top bar of the table.

If you would like to add a network to optimize your advertising efforts or add a conversion not listed in the ‘Conversion’ section, please contact your VisitApps Client Success Manager.

Select the Conversion Name to be brought to the Detail View page. Within the Conversions Detailed View Page, there are graphs and data detailing the following information that will be useful to you regarding your app.

Conversions Detail View Page

The Event Count Graph displays the number of times the conversion event was triggered. Depending on which Event Conversion you select, may include a ‘LTV’ tab for this graph. ‘LTV’ graphs are only relevant for paid apps.

The Event Table displays the data information regarding conversions as follows:

• Source: The specific campaign source that is supplying users for each conversion event. You can select an attribution model in the left-hand corner of the table.
  • • Cross-channel last click: Conversion event data attributed to the source where the user last clicked to travel to the app.
    • Cross-channel last engagement: Conversion event data attributed to the source where the user last clicked to travel to the app, or to an ad impression if there is no recent click.
    • Google Ads preferred last click: Conversion event data attributed to Google Ads whether or not there is a click from another source.
    • Google Ads preferred last engagement: Conversion event data attributed to Google Ads whether or not there is a click or ad impression from another source.
• Count: The number of times the conversion event was triggered.
• Value: Only relevant to paid apps.