Understanding How the CRM Marketing Suppression List Works with Act-On

Act-On Opt-Outs and Hard Bounces

The Act-On / Simpleview CRM integration supplies information from Act-On to your CRM about invalid email addresses and unsubscribed contacts. This data is essential for successfully managing contact records.

Defining Opt-Out

Opted-out contacts have unsubscribed from your organization’s marketing communications. Opt-outs are commonplace in email marketing and will not damage your sender reputation. However, failure to respect opt-out unsubscribes can damage your sending reputation.

Marketing campaigns sent from Act-On must include an opt-out unsubscribe link. The opt-out unsubscribe link is generally located in your email footer and ensures your organization complies with current email privacy laws.

Act-On affords you two different opt-out links; a link that directs recipients to a subscription management page or a one-click unsubscribe.

Defining Hard Bounce

A hard bounce is an email that has permanently failed to deliver for various reasons. A deactivated email address or internet service provider (ISP) may be the cause. Additionally, spelling errors in the email address will prevent successful delivery. Hard bounces can be detrimental to your sender reputation. Act-On automatically suppresses any contacts that have hard bounced.

CRM Marketing Suppression List

The Act-On / Simpleview CRM integration allows your organization to create contact-based advanced searches in the Simpleview CRM across selected user groups. Once these searches sync with Act-On, they automatically sync daily. 

Act-On opt-out unsubscribes and hard bounces are written into the CRM Marketing Suppression List during the daily sync. This data can update a contact record’s Send Email value, directly affecting your ability to send communications to that contact from CRM. 

Additionally, the marketing suppression list is available as a filter within the contact-based advanced searches synced to your Act-On platform. This filter ensures that your organization complies with an email recipient's subscription preferences and digital privacy laws.

Additional information on how the CRM Marketing Suppression List works with CRM Contacts is available in our CRM Knowledgebase. Click here to read the article (ability to log in to CRM Knowledgebase is required).


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