Industry Knowledge Resources

The Product Education team has curated the below list of articles and other resources to share knowledge. To ensure that we are maintaining up-to-date information, we do a monthly review of all links. However, we still can not guarantee that all content links are accurate. Please keep this in mind as you read through and access the content.

Content Published in 2022

Post Date Content Link Description
November 8, 2022 Simpleview Sales Quarterly Report See how your DMO's third-quarter performance compared to other DMOs of your size and region in the new Simpleview Sales Quarterly report. The report looks back at the third quarter of 2022 and looks forward at the health of the DMO’s critical pipeline.
January 19, 2022 More than 600 industry members call on congress to enact urgent policies to restore domestic travel More than 600 travel industry members—representative of all 50 states, the District of Columbia, Puerto Rico and Guam—signed a letter to congressional leadership urging immediate action on near-term federal policies to restore and grow the U.S. travel industry. The letter was delivered by the U.S. Travel Association to lawmakers today.
January 9, 2022 52 Places for a Changed World The 2022 list highlights places around the globe where travelers can be part of the solution.
January 4, 2022 Destination Inspiration From New Mexico Tourism, Visit Pittsburgh, San Diego Tourism, Visit Cheyenne We look at four destinations with interesting initiatives worth knowing about.
January 2022 Tourism Lexicon: Canada (Newest Release) If we are going to be successful in changing the narrative around our industry, it starts with a values-based approach – where emotion and logic meet. That means talking to stakeholders in a manner that is simple and emotional and connects their values to your organization.

Content Published in 2021

Post Date Content Link Description
August 11, 2021 Rethinking the Purpose of Convention and Visitor Bureaus When hotel taxes evaporated in 2020, alarm bells sounded in local governments, says Johnson, and CVBs were uniquely positioned to step in and help out. Every trend that had been germinating was fast-tracked.
July 31, 2021 National Park Gateway Town Wants to Put Brakes on Promoting Itself A successful shift from mining to tourism as the base for the local economy has put great strain on Moab, Utah and the surrounding area, leading local authorities to reassess how they want to promote the region.
July 2021 2021 Tourism Lexicon for the United States The fourth iteration of the Lexicon of shared values and terminology promoted by DI.
June 29, 2021 Hawaii Does an About-Face on Tourism A look at Hawaii's struggle with balancing tourism.
June 29, 2021 Google to End Tours and Activities Booking Next Month The story of Google phasing out its "Reserve with Google" feature for tours, activities, and attractions on August 1st, 2021.
April 20, 2021 3 New Tourism Ad Campaigns Striking the Right Tone for These Times The rise of responsible travel messaging in marketing is a welcome next step, as destinations prepare for the return of large summer crowds locally, and international travelers keep a close eye on their favorite locales. Now’s also the time to warn the ugly tourists.
February 19, 2021 Virtual Trade Shows: Sponsors Share the Biggest Hits and Misses A review of predictions about virtual event ROI and whether the tourism industry has learned anything about what works and doesn’t.
January 31, 2021 Venice Is Watching Tourists' Every Move An exposé on how Venice watches visitors to their city
January 18, 2021 How Iceland is Rethinking Tourism For The Long Haul Iceland is using pandemic recovery to become more sustainable-centric with marketing to travelers/visitors.
January 17, 2021 Breckenridge Looks to Reevaluate Tourism After COVID-19, Likely With Fewer Events Using “responsible tourism.” to reassess tourism marketing goals in Breckenridge.
January 7, 2021 Lessons From a Tourism Pushback in Hawaii Hawaii wants to use pandemic recovery as a way to protect themselves from over-tourism.

Content Published in 2020

Post Date Content Link Description
September 3, 2020 Will Travelers Trash or Treasure the Planet After the Pandemic? Terrible as it's been, the pandemic has brought world tourism to the crossroads of opportunity -- where there is a new chance to take the path that treasures instead of trashes the planet.
May 14, 2020 How Australia’s 3-Step Reopening Plan Could Be a Travel Recovery Model For Others Giving insights into how clients can plan for reopening within solid regulations.
May 7, 2020 Tourism Industry Terms - Receptive Operators Helpful to know that the receptive operator is used to describe two different types of contacts/Accounts. The tour account in CRM is designed around version 2 in the post.
February 20, 2020 Have Visitors Finally Overstayed Their Welcome in Hawaii? Hawaii is working to overcome its over-tourism problem.
January 21, 2020 Australia Wants You Back After the Fires. Here's Where to Go A review of how Australia is working to bring people back after the fires. A potential example of why DMOs are important in contributing to disaster recovery.

Content Published in 2019

Post Date Content Link Description
December 18, 2019 Pure Michigan Is the Latest Casualty in U.S. Tourism Promotion Funding Skift's article explains the defunding of the award-winning Pure Michigan campaign, connecting it to Florida's budget struggles and Brand USA's battle.
November 19, 2019 ‘Honestly, It’s Not for Everyone’ Is Making Nebraska a Place for Anyone Covers how this marketing campaign paid off for Nebraska in a big way
October 16, 2019 Why is Visit Florida Still Fighting for Survival Another legislative session on the horizon means another funding battle for the beleaguered destination marketer Visit Florida.
October 4, 2019 Tourism Lexicon Destinations International tool for using the right vocabulary to describe DMO activity.
September 30, 2019 Destination Marketing, Part 4: How Emerging Destinations Balance Marketing and Management How emerging destinations balance marketing and management.
September 24, 2019 Can DMOs Do Better Than Google in the Trip Inspiration Stage? Looking at the power of DMOs to sway travelers to their destination versus Google's influence.
September 23, 2019 Destination Marketing, Part 3: On the Road to Smart, "Real-Time" Tourism Much of the responsibility for attracting travelers to a community or region falls to destination marketing organizations. This article talks about looking past the goal of "beds in heads."
September 17, 2019 New York City and Berlin Sign First-Ever Tourism Partnership NYC and Berlin collaborate in "sharing best practices in tourism marketing and ... to develop real-time tourism solutions.
September 16, 2019 Tourists Heeding 'Mighty Five' Campaign (Utah) A look at over-tourism due to an overly successful marketing campaign.
September 16, 2019 Destination Marketing, Part 2: Opportunities in Search and Social An analysis of using search and social platforms to reach a destination's target market -- travelers.
September 11, 2019 The Rise and Fall of Iceland's Tourism Miracle An article on creating a sustainable tourism strategy for future tourism development.
September 9, 2019 Destination Marketing, Part 1: The Evolving - and Expanding - Role of DMOs An article looking at the topic of destination marketing - how it has evolved, the impact of technology and search platforms and options for addressing challenges such as crowds and sustainability.
September 4, 2019 5 Tips for Effective Industry Trade Show Follow-up Reinforces best processes for using the trade show data that sales/tour managers obtain.
August 28, 2019 Fight to Save U.S. Tourism Marketing Dollars Tracks Politicians’ Threats An overview of the sophisticated tactics used by organizations to maintain funding.
July 29, 2019 Bridging the Gap Between Destination Marketers & The Communities They Serve An overview of the benefits of transforming destination marketing organizations into destination management organizations.
July 23, 2019 Publicis Exec Tobaccowala Says Human Connection More Important Than Ever A look at how travel companies should pay special attention to long-term values like relationships, authenticity and emotional connection while also not forgetting about the bottom line.
July 3, 2019 Cell Phone Data Proving Useful for Tourism A look at how cell phone tower data can report on tourism.
June 24, 2019 Trash Mountain: Abandoned Tents Add to Detritus on Everest Discussion of the over-tourism of Mount Everest.
June 24, 2019 Over-Tourism - 20 Cities That Could Be Next Global and Asia-centric view of over-tourism.
June 24, 2019 Brand USA Fights For Its Future This Brand USA article talks of the organization's battle to prove that the USA needs a destination marketing team.
June 21, 2019 Pop Culture Is Changing the Tourism Industry – the Proof Is In Chernobyl A look at travel to Chernobyl and how Kiev’s tourism and promotion board expects to see 100,000 visitors by the end of 2019.
June 16, 2019 Brand USA Reauthorization Crucial for Cash-Strapped DMOs As marketing groups like Visit Florida contend with the perennial slashing of their budgets, Brand USA, the national marketing arm, is emerging as an ever more important tool to promote U.S. destinations abroad.
June 16, 2019 From Amsterdam to Venice, the impact of too many tourists sparks outrage and action Several recent events, incidents and widely shared images have brought the issue of “over-tourism” and its economic, environmental and human consequences front and center.
June 10, 2019 Cvent acquires mobile event technology provider DoubleDutch A look at Cvent purchasing Doubledutch.
June 7, 2019 Selling U.S. Tourism in Trump Era Leaves Industry Grasping for Fixes A look into how political comments affect current travel numbers and influences travelers. Also, how some DMOs are combatting the situation.
May 22, 2019 Cvent Buys Wedding Spot A look at Cvent entering the weddings market by acquiring San Francisco-based Wedding Spot.
May 1, 2019 Visit Austin Makes Strategic Connections for Planners Destinations International article showing examples of the sales to services turnover, highlighting how a services department can help build its business.
April 16, 2019 Google Maps Is Ready to Transform the World of Super apps A look into the future of Google as an app.
April 9, 2019 How One Canadian Province Uses Icebergs to Attract Visitors A look at emotional marketing for destinations.
January 24, 2019 Behind the Shift From Destination Marketing to Destination Management Sponsored article regarding the shift to Destination Marketing using a mobile app.
January 1, 2019 Skift Megatrends - Defining Travel 2019 The Skift Megatrends annual package is the largest annual effort from the Skift global editorial team. These Megatrends defining the future of travel in 2019 and beyond reflect our work on connecting the dots through Skift’s intensive daily editorial and long-term Skift Research coverage of various parts of the travel industry.

Content Published in 2018

Post Date Content Link Description
December 20, 2018 BTS worth $5b a year to the South Korean economy The effect of a pop band's effect on South Korea's economy.
October 2, 2018 Simpleview Selects AudioEye for Accessibility Partnership A press release covering the partnership between AudioEye and Simpleview.
July 31, 2018 Time Flies: U.S. Adults Now Spend Nearly Half a Day Interacting With Media Speaks to measurable trends on how consumers are taking in media.
July 25, 2018 Digital Revolution for Small Meetings is Still a Work in Progress A look at "simple meetings" -- those with 50 or fewer attendees.
July 24, 2018 Travel Prices Expected to Rise in 2019 A new study revealed travel prices are expected to rise sharply in 2019 due to a growing global economy and rising oil prices.
July 11, 2018 How Amazon could succeed in travel: Researchers issue a warning to the industry A look at how Amazon could negatively affect the tourism industry.
July 10, 2018 U.S. Tourism to Canada to Rises 3.4 Percent This Year A forecasted look at how gas prices affect U.S. road travel.
July 10, 2018 Visit Franklin’s newest video series, Frankly Franklin, echos Franklin’s unique charm Video series hosted by Visit Franklin speaking frankly about the town of Franklin.
July 1, 2018 The New Tourism Lexicon: Rewriting our Industry's Narrative In this policy brief, we demonstrate why our industry must utilize a new tourism vocabulary to connect with stakeholders in a meaningful way and better illustrate the value of destination organizations.
June 19, 2018 MMGY Global Predicts Flat Travel Spending but Longer Trips A look at travel spending predictions.
May 7, 2018 National Parks generated $35 billion A new report from the National Park Service reveals that in 2017, 331 million park visitors spent billions and helped support “gateway communities” located near the U.S.’s most popular parks. In addition, visitor spending in parks throughout the country has grown each year over the past five years.
January 24, 2018 For More Effective Destination Marketing, Define Your Goals, Then Collect Your Data This short blog reviews the importance of maintaining a "clean" CRM.
January 1, 2018 Overnight Room Demand Analyzer (ORDA) Video reviewing the importance of using the Overnight Room Demand Analyzer.

Content Published in 2017

Post Date Content Link Description
December 1, 2017 Sanctuary Cities: Why Destination Organizations Must Pay Attention Article reporting how legislation on sanctuary cities makes travel a vulnerable target for political weaponization.
October 18, 2017 Destination on the Left podcast w/ Greg Evans Learn from Greg Evans about how DMOs can band together to develop great ideas to serve their partners.
October 11, 2017 How Meeting Planners Are Tapping Into Tucson Through injecting its rich culinary roots into local hotels and connecting planners into its creative downtown scene, Tucson is a case study for how destination marketers can help meeting planners realize the creative potential of a city by amplifying its unique assets beyond the convention center.
August 28, 2017 US Travel: America’s Unsung Hero of Job Creation This report highlights the travel industry’s critical role in creating millions of American jobs across all 50 states and every congressional district nationwide.
August 9, 2017 Your CRM & CMS Systems are Performing Faster Simpleview press release on the 2017 infrastructure updates.
August 8, 2017 Simpleview and ICCA Streamline Meetings Report Process Simpleview Press Release reporting on ICCA updates made to CRM.
July 1, 2017 The Weaponization of Travel A look at how travel boycotts affect destinations.
January 1, 2017 Destination Next: 2017 Futures Study Destination International's 2017 Futures Study. This study’s purpose is to continue the important dialogue about the future of our industry and how we can further the impact we make in our local communities.
January 1, 2017 Travel: America's Unsung Hero of Job Creation A deep dive into travel/tourism's impact on the US economy.
January 1, 2017 Travel: America's Unsung Hero of Job Creation A quick reference of how the travel/tourism industry impacts the US economy.
January 1, 2017 Canadian Multi-Generational Travel Trends Travel Habits and Behaviors of Generation Z, Millennials, Generation X and Baby Boomers

Content Published Prior to 2017

Post Date Content Link Description
July 5, 2016 Dollywood First Amusement Park with Calming Room for those with Autism A short article about the attraction's newly created ADA-aware accommodation.
April 13, 2016 5 Reasons for Meeting Planners to Work With CVB’s and DMO’s This article's key points help to put in perspective how DMOs use a CRM to record efforts involved with working with planners, e.g., in-kinds, etc.
April 30, 2014 Membership vs. Non-Membership DMOs Successful Meetings answers the question, "Does working with a membership-based organization have a significant impact on how they work with meeting planners?"
December 10, 2010 The History and Development of Meeting Industry "The beginnings of the meetings industry can be traced back to Europe and North America." This brief article provides general information about the birth of the CVB and DMO.
August 10, 2010 FAM Tour Basics for Tourism Businesses An article describing the basics of FAM tours for small businesses.
October 1, 2009 Tourism in the Developing World This report examines the notion that tourism can help deliver peace and prosperity to developing countries by examining relationships among tourism, development, and conflict in three countries: Kenya, Nigeria, and India.

Content Published on Unknown Dates

Content Link Description
The Differences Between a CVB, DMO and DMC Destination Colorado explains the difference between each acronym used to represent destination organizations.
Rethinking Tourism, so the Locals Actually Benefit From Hosting Visitors An article on switching the view to marketing a destination directed towards locals, thus helping develop the relationship between the services and respect to the community.
The History-Making Engagement of Hamilton in Puerto Rico An unprecedented partnership between Puerto Rico's DMO and the production of the musical "Hamilton."
Destination Storytelling 2020: A Guide to Telling Great Stories Tips for Destinations to tell their unique and authentic story.
The Rise and Fall of Colorado Tourism "This paper details the state of Colorado’s roller-coaster funding ride, including the complete loss of its tourism marketing budget, and the subsequent successful fight for renewed financial support."
B2C Content Marketing 2019 Report This report presents the results from the ninth annual content marketing survey.
10 Business Travel Trends for 2020 This report is from Skift has insights into new travel industry trends for 2020.
Safe Travels: Global Protocols & Stamp for the New Normal WTTC alongside Members, governments, health experts and other industry associations working together to achieve effective recovery protocols.
DI Equity, Diversity & Inclusion Study Destinations International’s Equity, Diversity and Inclusion (EDI) Strategy roadmap for the travel and tourism industry.

Other Industry Resources

Content Link Description
ICCA KB International Congress and Convention Association's Knowledgebase
Corbin Ball & Co. Corbin Ball & Co. offers comprehensive knowledge about meeting planning, trade show, and events technology.
Skift Global travel industry intelligence: News, info, data and analysis on airlines, hotels, tourism, cruises, startups, tech and more.
Simpleview Blog Simpleview Blog Series
The Layover Live Page Who has time to read through the hundreds of digital marketing articles published online? WE DO! Our digital marketing gurus comb through all the noise and rhetoric daily and, now, thanks to The Layover, you reap the benefits. Visit The Layover any day of the week for the most up-to-date stories curated by our expert staff.
The Future of Tourism A series of candid conversations with industry leaders, luminaries and visionaries about the challenges and opportunities facing the travel and tourism industry today, brought to you by Simpleview and The Future Tourism Group.
Are You Ready to Move Away from a Sole Focus on Room Nights? Join 2Synergize and Tour & Travel Industry experts as they discuss alternatives to using room nights as the metric for sales production and contribution to the community.

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