MINT+ utilizes automated API lookup processes and manual review by the MINT+ Team to assign classification codes to organizations. This helps ensure a robust and objective experience when using the Query Builder to search for organizations that operate in certain markets. Four possible classification categories exist in MINT+. Organizations can have multiple codes and multiple Key Classifications, depending on how many industries/markets they operate in. (For example: the College of Sports Medicine operates in Education, Recreation/Sports, and Health/Medical)
Key Classifications
The MINT+ team has categorized specific market segments into broad categories based on common industry segmentation to enable easy searching. Each Key Classification comprises related codes from both the NAICS and NTEE code lists. For example, when you select "Environmental" on the key classifications tab, your results will include companies related to NTEE or NAICS environmental codes.
Key Classification List
- Agriculture, Food & Nutrition - Farms, livestock breeding/management, produce, food banks/pantries, nutritional services, meal programs, food/beverage retailers & establishments
- Arts, Culture & Humanities - Arts & cultural organizations, performing arts centers, radio, film, libraries, museums, zoos, performing arts schools, humanities, historical societies, cultural events, recording studios, music, libraries, archives, movie theaters
- Education - Public K-12 school districts, private K-12 schools, public & private higher education, educational professional development/training, education-related associations
- Environmental - Resource conservation, land management, environmental advocacy, energy efficiency, air quality, recycling, natural resources, outdoor education, beautification, environmental consulting, sustainability, reuse, green building, green energy
- Finance & Insurance - Banking, credit unions, investing, insurance companies, pensions, third-party administration, brokers, claims adjusting, reinsurance, portfolio, financing, credit cards
- Health & Medical - Hospitals/clinics, public health, pharmacies, pharma manufacturers, testing facilities/labs, animal testing, counseling services, family services, crisis intervention, childcare, youth services, self-help orgs, parole offices, support groups, rehab, residential care, emergency shelters, refugee services, advocacy, human rights
- Pharmaceutical - Pharmacy and drug related
- Public Administration, Public Affairs & Government - State & local government, federal, police, fire, EMS, governmental relations, lobbying, disaster preparedness & response, regulatory agencies
- Tourism, Meetings & Conventions - Hotel/convention centers, accommodation, tourism services, souvenir shops, tour operators, cruise lines
- Technology - IT (telecom, cyber, HW/SW, web, apps, smart city, AI) equipment and software manufacturing & retail, developers, programmers, call centers, carriers, data centers
- Recreation, Sports & Athletics - Recreation centers, stadiums, athletic events/ tournaments, professional sports leagues, recreational/amateur sports leagues, gaming/Esports, amusement parks, sporting goods, campgrounds, restaurants/bars
- Communications, Publishing & News - News media, writers, publishers, ad agencies, PR firms, journalists, magazines/journals, information, broadcasting,
- Travel, Transportation & Warehousing - Passenger travel (air, transit, rail, car), taxi/ride share, freight, trucking, moving services, charter, ports, airports, terminals, marinas, towing, warehousing, storage, vehicle manufacturing
- Manufacturing & Distribution - Manufacturing (including chemical), processing, foundries, forging, stamping, engraving, warehouse, distribution center, logistics, customs, materials handling, merchandise, wholesale trade
- Real Estate, Rental, and Housing - Realtors, developers, affordable housing, public housing, residential, multifamily, apartments, property management, residential leasing, housing construction
- Architecture, Engineering & Construction - Architects, engineers, infrastructure (horizontal) construction, building (vertical) construction, surveying, landscaping, MEP, roofing, specialty trades, contractors, building inspection
- Energy, Utilities & Mining - Utilities companies, energy storage, solar, wind, oil & gas, petroleum, pipelines, hydroelectric, geothermal, nuclear, power generation, energy efficiency, renewables, water, wastewater, desalination, biomass, mining, transmission, water treatment
- Religious, Faith Based - Churches, faith-based groups, seminaries, religious schools/universities, foundations, philanthropy, clubs, associations, fraternal lodges, veterans’ groups, societies, student unions, political organizations
- Social/Service Clubs, Civic, Reunions, Fraternal - Social, Civic, Reunion, and Fraternal clubs in addition to general categories for orgs not associated with a specific industry
- Retail, Franchise & Mid-Level Marketing - Retail, stores, mail order, shopping, grocery, dealers, home centers, markets, florists, direct selling, franchise management, multi-level marketing
- Job Related - HR, unions, trade associations, employment, headhunter, temporary staffing agencies, job placement, job skills training, hiring, recruiters, professional development
- Professional, Scientific, Technical & Business Support Services - Legal services, audit, CPA, financial advisors, architecture, engineering, accounting, bookkeeping, payroll, research & development, advertising, PR, science, surveying, mapping, design, consulting, market research, veterinary
- Non-Professional, Non-Technical Services - Repair (auto, furniture, appliance, etc.), house cleaning, laundromat, dry cleaning, car wash, beauty care, weight loss centers, pet grooming, parking lots/garages, photography, pest control, locksmith, janitorial, security guard, landscaping
NTEE Code
NTEE (National Taxonomy of Exempt Entities) is the standard classification system used for non-profit organizations to classify themselves for US government purposes.
NTEE codes classify nonprofit organizations by their primary purpose. The IRS also uses them to classify nonprofit organizations and categorize grants and grant recipients.
For more information about NTEE Codes, including category descriptions, visit the ‘National Taxonomy of Exempt Entities (NTEE) Codes’ page of the National Center for Charitable Statistics’s website.
NAICS Code
NAICS (North American Industry Classification System) is the standard classification system used by for-profit businesses and organizations to classify themselves for US government purposes.
Federal statistical agencies use NAICS to classify business establishments and collect, analyze and publish statistical data related to the U.S. business economy. The NAICS code is included when for-profit companies file their tax returns.
For more information about NAICS Codes, including a company lookup tool, visit the ‘NAICS Identification Tools’ page of the NAICS Association website.
Legacy
Before implementing the NTEE and NAICS systems, MINT+ used this classification method for organizations. It was based on the Market Segment structure recommended by Destinations International for DMOs. This system relied on DMOs' self-labeling, making the assigning process more subjective and less complete than in the newer systems. Because many CRMs still use this structure, it has been left in place, but it is no longer recommended for research purposes.